Note to Longtime Members & Friends: Although our website URL still reflects our previous name, (CC Colorado), we dissolved the independent, Colorado-based 501(c)3 on June 30, 2019 and are now the Conscious Capitalism Denver Chapter (CCDC), following our merger and integration with Conscious Capitalism, Inc. (CCI). For more information, please click here.

Elevate humanity through business.
Become a partner in the Conscious Capitalism Movement.


Welcome. As the DENVER chapter of the Conscious Capitalism movement …

“We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence and it is heroic because it lifts people out of poverty and creates prosperity. Free enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to even more.”

~ From the Conscious Capitalist Credo

*Note: By signing the CC Credo you are giving CCI permission to display your name on their webpage.

What is Conscious Capitalism?
Conscious Capitalism is a philosophy based on a simple idea that when practiced consciously, business innately elevates humanity. This philosophy is rooted in a set of guiding principles: the four tenets of Higher Purpose, Stakeholder Orientation, Conscious Leadership and Conscious Culture as well as best practices that support business leaders around the world in changing the practice and perception of business.

Why the need for “Conscious” Capitalism?
Capitalism works. Period. Its power to positively change lives is unparalleled. But misuse of capitalism’s power by some has led to negative stereotypes such as greed, misconduct and exclusion. This inaccurate way of thinking about business seemed destined to be an unshakable narrative — until now. There is a better way to be a capitalist. A way that will create a better world for everyone. A way forward for humankind to liberate the heroic spirit of business and our collective entrepreneurial creativity so we can be free to solve the many daunting challenges we face. Conscious Capitalism provides that path.

The Four Tenets of Conscious Capitalism 


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1. Higher Purpose

2. Stakeholder Orientation
3. Conscious Leadership
4. Conscious Culture


1. Higher Purpose

Businesses should exist for reasons beyond just making a profit. “We need red blood cells to live (the same way a business needs profits to live), but the purpose of life is more than to make red blood cells (the same way the purpose of business is more than simply to generate profits).” – R. Edward Freedman, University of Virginia Darden School of Business professor.

Knowing WHY your business exists, provides you with a compass to find and stay focused on achieving your True North (Higher Purpose). Profit is a means to the end of purpose for conscious businesses.


2. Stakeholder Orientation

“When you tug at a single thing in nature, you find it attached to the rest of the world.” – John Muir, Pioneering naturalist

Such is the case with business, which operates from an ecosystem of your employees, customers, suppliers, investors, society, and environment…sometimes this even includes your competition.

Conscious businesses value and care for EVERYONE in their ecosystem, motivating their stakeholders by creating “win-win-win” outcomes for all who are impacted by their business.


3. Conscious Leadership

Conscious businesses cannot exist without Conscious Leaders. Conscious Leaders focus on “we,” rather than “me.”

They inspire positive transformation and bring out the best in those around them.

They keep the business focused on its Higher Purpose, and support the people within the organization to create value for all of the organization’s stakeholders.

They recognize the integral role of culture and purposefully cultivate a Conscious Culture of trust and care.

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4. Conscious Culture

Culture is the embodied values, principles and practices underlying the social fabric of a business, signaling “how” business is done.

The culture of your business is its heartbeat. Without a healthy one, the business will ultimately fail.

A Conscious Culture fosters love and care and builds trust between a company’s team members and its other stakeholders.

Conscious Culture also includes accountability, transparency, integrity, loyalty, egalitarianism, fairness, and personal growth, acting as an energizing and unifying force that truly brings a conscious business to life.



We’re still in start-up mode and probably won’t write a newsletter until Q1 2020 — unless you provide content. We’d especially love to share the story of your Conscious Business with others. Please let us know if you want to volunteer to be a newsletter contributor or editor.

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